Things I’ve Learned as a Social Media Editor

I scored my first internship in digital media during the summer between my 2nd and 3rd year of college. I returned the next summer and now work for the brand as a freelance Social Media Editor. I love my work and am excited to start working in the field full-time. Here are just some of the things I have learned in the process.

A good writer goes a long way.

As I dive deeper into social media, I am finding my English major more and more useful. Being a good writer doesn’t have to mean being the next great poet or novelist, in this case, it is about finding your wit and brand voice that can captivate online audiences. This often comes with time and practice.

photo by instagram.com/sandralrichards

Learn your demographic.

With all the analytics rollouts on social media platforms, it is becoming easier to know your audience. Information about the ages, genders, and locations help tailor content and timing.

Photos by instagram.com/sociallyyourssydney

User-generated content is your best friend.

This is especially true if you don’t have a big team or fancy studio. Taking product shots isn’t difficult as long as you have some natural lighting but it takes time. User-generated content does wonders because people love sharing their experiences with products and love it, even more, when they get noticed by a brand they love.

Find a mentor.

I am so lucky that I have found a mentor who loves to teach and values hard work. Don’t be afraid to ask questions and ask for tips on how you can improve. If they don’t approve a piece of content you created or copy you wrote, ask why and try to work out what could make it work.

 

Don’t be afraid to ask questions.

This piggybacks off the previous tip but expands to other resources in your industry. If you don’t ask questions you will never know and you will never grow. Social media is a continuously growing field and things are always changing (such as Instagram’s algorithm) so it is important to take risks and try new things. Ask your boss, ask google, ask others in your field – don’t just sit around waiting for the answers to come to you.

Photo by @girlboss

 

If you are on the job search like me or are looking for some career advice, here are some other helpful links:

Refinery 29, “Work and Money”

Girlboss, “Work”

 

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