There are so many different programs and platforms out there that finding one that works for you can be intimidating. Here are the platforms I have used on a day-to-day basis as a social media editor that I think others can benefit from.
Planoly is my favorite platform for scheduling Instagram posts. It is user-friendly and I am able to preview the feed to make sure everything remains cohesive. You are able to easily search specific accounts or hashtags that pertain to your brand.
If you work remotely, it is convenient for real-time changes and updates that are easily accessible to your client/boss. They also just made a huge change, where the site can auto-post to Instagram. That means no more hassle of getting a notification and copy and pasting to Instagram manually. It couldn’t get any easier!
I use Buffer for Twitter and Facebook for my work and personal accounts. It allows you to schedule posts to your social media accounts (Twitter, Facebook, Instagram, and Pinterest) and tracks analytics such as optimal posting times. You can also go back to later posts and re-buffer tweets and posts that you would like to give extra exposure.
I haven’t used it for Pinterest because I haven’t had a need to, and I don’t use it for Instagram because there is not a feed preview feature. But if you are looking to foster consistency on your Twitter and Facebook I highly recommend.
Canva is a great platform to use if you are new to content creation. They have free, easy-to-follow templates available but you also have the freedom to create your own. There are some limitations when it comes to creation but it is a great starting point. I used this most when I was working in a leasing office for flyers, brochures, informational, and promotional materials because I could maintain consistency across platforms and the team could always re-visit the designs if needed.
Once you feel like you’ve mastered Canva, I recommend making the transition to Photoshop. It can be a little overwhelming at first but don’t get discouraged. Lynda has some tutorials available for Adobe products and if you are still in college, your school may offer access to the site through the library. If you don’t have access, however, I have found some amazing YouTube channels with Photoshop tutorials. They are sometimes a little more useful because I can speed them up or slow them down with ease. Once you learn the basics from those videos, you will eventually build your skill set to create high-quality content.
If you have used these sites before or start to try them out, let me know what you think!