There are so many different programs and platforms out there that finding one that works for you can be intimidating. Here are the platforms I have used on a day-to-day basis as a social media editor that I think others can benefit from.

Planoly

Planoly is my favorite platform for scheduling Instagram posts. It is user-friendly and I am able to preview the feed to make sure everything remains cohesive. You are able to easily search specific accounts or hashtags that pertain to your brand.

If you work remotely, it is convenient for real-time changes and updates that are easily accessible to your client/boss. They also just made a huge change, where the site can auto-post to Instagram. That means no more hassle of getting a notification and copy and pasting to Instagram manually. It couldn’t get any easier!

Photo by instagram.com/planoly

Buffer

I use Buffer for Twitter and Facebook for my work and personal accounts. It allows you to schedule posts to your social media accounts (Twitter, Facebook, Instagram, and Pinterest) and tracks analytics such as optimal posting times. You can also go back to later posts and re-buffer tweets and posts that you would like to give extra exposure.

I haven’t used it for Pinterest because I haven’t had a need to, and I don’t use it for Instagram because there is not a feed preview feature. But if you are looking to foster consistency on your Twitter and Facebook I highly recommend.

Photo by instagram.com/tiafomenoff

 

Canva

Canva is a great platform to use if you are new to content creation. They have free, easy-to-follow templates available but you also have the freedom to create your own. There are some limitations when it comes to creation but it is a great starting point. I used this most when I was working in a leasing office for flyers, brochures, informational, and promotional materials because I could maintain consistency across platforms and the team could always re-visit the designs if needed.

Photo by instagram.com/canva

 

Adobe Photoshop

Once you feel like you’ve mastered Canva, I recommend making the transition to Photoshop. It can be a little overwhelming at first but don’t get discouraged. Lynda has some tutorials available for Adobe products and if you are still in college, your school may offer access to the site through the library. If you don’t have access, however, I have found some amazing YouTube channels with Photoshop tutorials. They are sometimes a little more useful because I can speed them up or slow them down with ease. Once you learn the basics from those videos, you will eventually build your skill set to create high-quality content.

YouTube tutorials:

tutvid

PHLEARN

Photo by instagram.com/tutvid

 

If you have used these sites before or start to try them out, let me know what you think!

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I call this the lazy girl lookbook only because it is for girls like me, who like to look stylish and on trend but don’t want to sacrifice time or comfort. We all can’t be dressed to the nines every day, especially when you’re worried about walking to class on time and trying to be as productive as you can during the day.

photo by instagram.com/amakahamelijnck

Getting denim on denim to work can be difficult but if you keep everything else pretty simple it can work. Good fitting jeans and oversized denim jacket are staples in my closet and you can never go wrong with a white tee.

photo by instagram.com/makeupshayla

Camo for the win. Camo jackets are an easy way to add some grunge to your look. My jacket isn’t as detailed as the one Shayla is wearing but I found it at Marshalls in the men’s section. When in doubt, go to Marshall’s.

 

photo by instagram.com/ijeomakola

This look is so effortlessly classy from the tailored pant to the cropped turtleneck sweater. If the sweater was a little longer, you could get away with this in a casual office environment. We can all appreciate a sneaker wave.

 

photo by instagram.com/bykirstyirwin

I recently purchased this I.AM.GIA pixie coat in black and I absolutely love it. It feels like your wearing an oversized blanket and adds a little bit of extra-ness to your outfit.

 

photo by instagram.com/katy

This is the dressiest of the looks I pulled but its so easy and comfortable at the same time. I have seen two-pieces all over the place but this is one that I can actually work with because the sweater material looks comfortable.

 

 

 

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I scored my first internship in digital media during the summer between my 2nd and 3rd year of college. I returned the next summer and now work for the brand as a freelance Social Media Editor. I love my work and am excited to start working in the field full-time. Here are just some of the things I have learned in the process.

A good writer goes a long way.

As I dive deeper into social media, I am finding my English major more and more useful. Being a good writer doesn’t have to mean being the next great poet or novelist, in this case, it is about finding your wit and brand voice that can captivate online audiences. This often comes with time and practice.

photo by instagram.com/sandralrichards

Learn your demographic.

With all the analytics rollouts on social media platforms, it is becoming easier to know your audience. Information about the ages, genders, and locations help tailor content and timing.

Photos by instagram.com/sociallyyourssydney

User-generated content is your best friend.

This is especially true if you don’t have a big team or fancy studio. Taking product shots isn’t difficult as long as you have some natural lighting but it takes time. User-generated content does wonders because people love sharing their experiences with products and love it, even more, when they get noticed by a brand they love.

Find a mentor.

I am so lucky that I have found a mentor who loves to teach and values hard work. Don’t be afraid to ask questions and ask for tips on how you can improve. If they don’t approve a piece of content you created or copy you wrote, ask why and try to work out what could make it work.

 

Don’t be afraid to ask questions.

This piggybacks off the previous tip but expands to other resources in your industry. If you don’t ask questions you will never know and you will never grow. Social media is a continuously growing field and things are always changing (such as Instagram’s algorithm) so it is important to take risks and try new things. Ask your boss, ask google, ask others in your field – don’t just sit around waiting for the answers to come to you.

Photo by @girlboss

 

If you are on the job search like me or are looking for some career advice, here are some other helpful links:

Refinery 29, “Work and Money”

Girlboss, “Work”

 

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I like to be organized, have a plan, and know that I have accomplished my goals at the end of the day. I completely fell in love with bullet journaling this year and I am so happy that I started. Here are the reasons I started and why you should too!

The Everything Book

I like to call my bullet journal my “Everything Book.” I used the Erin Condren life planner for two years and really loved it but needed more space than allotted by the vertical blocks and single notes pages each month. With my bullet journal, I am able to customize my layouts and adjust according to my needs. I can have my daily to-dos, weekly readings, events, trackers, etc. live in one place.

Photo by instagram.com/amandarachdoodles

Keep It Small

Another downfall I found in the Erin Condren was the bulkiness. From the oversized pages to large coil binding, it was becoming cumbersome in my backpack. I have the Leuchtturm 1917 Medium Bullet Journal Notebook Medium (A5) Hardcover in black and love that I can easily throw it in my tote bag for career fairs and interviews or stow it away in my backpack.

Photo by instagram.com/leuchtterm1917

Photo by instagram.com/leuchtterm1917

Therapeutic

I enjoy taking 30 to 45 minutes each week to sit down, plan the week ahead, and being a little creative in the process. You can get inspiration from Pinterest or Instagram and it has even pushed me into learning how to hand letter.

Photo by instagram.com/bujo.nik

Catalogue Your Life

Since they I write just about everything in my bullet journal I am excited to be able to look back on my last year of college in five years. The quality of Leuchtterm notebooks really lends itself to safe keeping. I have already been eyeing the next one I want to buy after graduation.

Photo by instagram.com/bujo_ev

Brain Dump

Brain Dumps are probably the best spread I started implementing in my bullet journal. Whether I dedicate a section for the week or for the month, they provide a space for me to get my random thoughts and ideas on paper. This section should be like the junk drawer in your home, I like to jot down blog ideas, rough outlines for papers, some helpful tips I found in an article or whatever else comes to mind as I am winding down at the end of the day.

Photo by instagram.com/summerandberries

 

If this inspired you to start your own bullet journal, follow #bulletjournal for inspiration and be sure to tag me in your creations! Embrace the versatility of it, try new layouts, & test your creativity. In the end, make it work for YOU!

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